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What do you need help with?
A one-off project or longer term support?
I can work with you on one-off individual projects or on a more regular basis to improve your marketing and communications over time.
The three main areas I can help you with are:
Getting clear
Understanding your business goals, competitors and clients so we can develop the right brand messages and tone of voice
Creating marketing collateral
Establishing consistent messages across all your key marketing channels (website, social media profiles, sales emails, brochures etc) to strengthen your brand
Improving communications
Reviewing existing communications, creating email templates, phone scripts, writing newsletters, client updates, presentations, reports etc
Brand analysis & tone of voice
If you're not sure what your brand messages are, I can help you. I'll produce a brand analysis document for you, detailing where you're at, where you want to go and what your messaging and tone of voice should be.
Web copy
Need strong content for your website? Or maybe a targeted campaign landing page? I'll give you copy to engage with whoever you need to talk to (and get them to do what you want them to do). I help with keywords and metatags for SEO too. View examples of my work here.
Emails
Emails are crucial touch points with your clients and prospects. Email templates for sales and customer service teams are critical for brand consistency and will save you huge amounts of time. I'll write you emails that sell your services better and connect more with your existing customers.
Case studies
Case studies provide valuable evidence of your successes, and tell stories that will resonate with your target market. I can help you work through ideas, interview clients and then write about what you did and how how you solved their problem.
Blogs & online content
The never-ending need to creating interesting and useful content for social media is always a challenge. I'll help with ideas to give you a fresh perspective on the kind of content you could produce, and then write it for you.
E-books (or 'how-to' guides)
Really useful free guides that can be downloaded on your website are a powerful marketing tool to position you as an expert and boost your email marketing lists. I'll help develop great ideas for an e-book and then create quality, well-researched content that potential clients can't resist.
Newsletters
I'll help you write engaging newsletter content that will stand a very good chance of actually being read. From in-house comms to monthly customer news bulletins, I've written a lot of newsletters in my time, so I know what works and what doesn't.
Editorial
Need to create editorial for industry publications or online articles? Producing readable, credible and useful copy for other people to publish is a great way to position your firm as an expert. I'll help you work out ideas for this kind of copy and write it for you as a journalist would.
Brochures
If you're spending money on printed brochures, you need to know the copy is going to do exactly the job it's meant to do. I'm experienced in producing brochures for print and working closely with designers to ensure the copy and design work well together, and hit the right mark.
Leaflets & flyers
With leaflets and flyers you often have limited space for copy, so every word counts. I can help write leaflets and flyers with attention-grabbing headings that include your key messages but not cluttering things up too much. Succint, to-the-point copy is needed - my speciality.
Reports
Do you have an important report that needs to make a great impression, but just isn't cutting the mustard? It's easy to get caught up in the details and lose sight of what you need to convey. I'll help you whip your report into shape so it communicates exactly what you need it to.
Video scripts
So, you're producing a video and it looks great, but it needs a strong script to tie it all together. I'll take your key points and create a punchy, succint voiceover that works seamlessly with your visuals to get your message across.