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Web copy

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Struggling with words for your website?  I'll give you copy to engage and inspire whoever you need to talk to (and then get them to do what you want them to do).    I help with keywords and metatags for SEO too.  View examples of my work here.

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Emails

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I can help with everything from sales emails that won't get deleted, to email templates that save you time and connect better with your customers.  I'll make sure the emails you send do the job they need to, and have a consistent tone of voice that builds trust and credibility.  

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Case Studies

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Case studies are a great way to show how your service or product has had positive real-life impact.  I can help put these together by suggesting initial ideas, interviewing clients or customers and then writing about how great they found your product, or how you may have helped them.

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E-books (or 'how-to' guides)

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Really useful free guides that can be downloaded on your website are a powerful marketing tool to position you as an expert and boost your email marketing lists.  I'll help you develop great ideas for an e-book and then create helpful content that your customers will want to read.   

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Web features & blogs

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Creating interesting and useful content on the web can raise brand awareness, establish brand values and ultimately boost sales.  I can help with regular blog posts or one-off online features to tell your story or demonstrate expertise and authority in a particular field.  

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Newsletters

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I'll help you write engaging newsletter content that will stand a very good chance of actually being read. From an in-house publication that keeps staff up to date, to monthly customer news bulletins, I've written a lot of newsletters in my time, so I know what works and what doesn't. 

 

Branding & tone of voice

 

Need help with your brand?  Not sure what your tone of voice should be? I can help you develop brand names, slogans and tone of voice to reflect your company values.  Trustworthy? Serious? Playful? Quirky? I'll help you decide which is best for you.

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Brochures

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If you're spending money on printed brochures, you need to know the copy is going to do exactly the job it's meant to do. I'm experienced in producing brochures for print and working closely with designers to ensure the copy and design work well together, and hit the right mark.  

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Leaflets & flyers

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With leaflets and flyers you often have limited space for copy, so every word counts.  I can help write leaflets and flyers with attention-grabbing headings that include your key messages but not cluttering things up too much.  Succint, to-the-point copy is needed - my speciality.  

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Reports

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Do you have an important report that needs to make a great impression, but just isn't cutting the mustard?  It's easy to get caught up in the details and lose sight of what you need to convey.  I'll help you whip your report into shape so it communicates exactly what you need it to.

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Video scripts

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So, you're producing a video, and it looks great, but it needs a strong script to tie it all together.   I can help you clarify your key points into a punchy, succint voiceover that works seamlessly with your visuals to create real impact.